We are encouraging as many people as possible to take part in a new Survey along the entire length of the Coastal Path which is due to commence soon.
Stretching some 117 miles from Kincardine in the south to Newburgh in the north, the Fife Coast is a hugely important and popular recreational resource for locals, day-trippers and visitors from further afield. If it is to experience the beauty of the Fife coast via a long-distance walk on the Fife Coastal Path, to enjoy award-winning beaches or to take in one of the many ever changing and dramatic views from the many towns and villages along the coast, there is plenty for visitors to see and enjoy along this diverse stretch of coastline.
To ensure that the needs of locals and visitors using the area are better understood and to help shape the development of facilities and services along the coastline, Fife Coast and Countryside Trust (FCCT) have commissioned tourism market research specialists LJ Research & The Glamis Consultancy to undertake a Fife Coast Usage & Impact Study. Throughout 2015 their professional interviewers will be engaging with locals and visitors to find out what brings them to the Fife Coast and what they think of the area. An element of the work will also quantify the number of visits to the coast and the economic importance of this natural asset for the local economy. Speaking on behalf of the consortium, Sean Morgan, Managing Director of LJ Research, said: “LJ Research and The Glamis Consultancy have extensive experience delivering a wide range tourism and destination research commissions, including specific work to evaluate another Long Distance Route, and we are very much looking forward to delivering this usage and impact study on behalf of Fife Coast and Countryside Trust.”
This is an important study which will give us insights into improving and increasing engagement with our beautiful coastline and we are very grateful to the Coastal Communities Fund and to Fife Council for their contributions to this study. The more feedback we can get, the better as this will help us to more accurately understand tourism and recreational opportunities and challenges in the area. We would, therefore, be very grateful if businesses helped us to spread the word about the research by encouraging their customers to look out for our researchers along the coast during the year.
The research will take place from January to December 2015 with a final report due in 2016 which will provide recommendations for FCCT and partners to grow the volume and value of visitors coming to and enjoying the Fife Coast.