Originally from Bedfordshire, I first fell in love with Scotland’s great outdoors when I lived and worked on the Isle of Mull in 1999 where I did research for my MSc in Tourism & Conservation followed by research for the Hebridean Whale & Dolphin Trust and DEFRA. From Mull, I moved to Kent before heading back north to Inverness to join The Tourism & Environment Forum (TEF). This partnership championed sustainable tourism initiatives including the Green Tourism Business Scheme. During my time at TEF, I worked with a group of wildlife tourism operators to establish Wild Scotland, Scotland’s wildlife and nature tourism association, which I ran from 2003 to 2013. As well as supporting small wildlife tourism operators, the association was successful in putting Scotland on the wildlife tourism map and published world-leading industry-led best practice wildlife watching guidelines.
In 2013, I moved to another industry association, the Scottish Tourism Alliance, where I coordinated the delivery of Scotland’s first industry-led national tourism strategy, Tourism Scotland 2020. In 2018, I joined VisitScotland as their Regional Leadership Director for the East of Scotland, a region which includes Fife.
I live in central Fife and enjoys wildlife watching, hill walking amongst many other outdoor activities.
I joined the Board in 2020.